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Educating Our Seniors During A Pandemic

In an age of social distancing, ensuring our older adults have safe, convenient access to the medications they need is essential. In an effort to help educate seniors on best practices to consider when communicating with their providers and pharmacies, the Plein Center for Geriatric Pharmacy Research, Education and Outreach is developing a new series of senior-specific communications, including a new installment of UWSOP’s Pharmacy Frontline video series. “We’re exploring new methods for communicating and messaging with older adults,” said Director Shelly Gray. “The challenge in an era when we receive cascades of information from different mediums, is how do we differentiate ourselves and create visibility, and beyond that – impact? It’s essential that we message to our communities in an effective, efficient manner, and we’re excited about the opportunity video affords us.”